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901 Tequila

Produced in the heart of Jalisco, Mexico

Singer Justin Timberlake is launching his own brand of tequila called 901. The recipe was originated in Jalisco, Mexico, and the brand has been in development for two years. The name is said to be a nod to the 901-area code of Memphis, his home town.The new line is expected to hit stores in New York, Los Angeles, Las Vegas and St. Louis this spring, but no release date in Memphis has been set. Preliminary pricing is reported at $40 for a 750 milliliter bottle.

A spokesperson for Timberlake explains that "901 is that time of night when your evening is ending, but your night is just beginning."

St. Louis, MO (March 17, 2009) – It’s Always 901! It’s the moment when evening ends and your night begins. 901 Silver Tequila celebrates the official launch of its highly anticipated triple distilled, ultra premium tequila. Its entrance into the rapidly growing spirits category marks a new level for premium tequila, introducing an upscale, sophisticated, and sexy brand.


The creators of 901 Silver thoughtfully selected Tequilera Newton, after visiting more than 10 distilleries. Produced in the heart of Jalisco, Mexico, 901 Silver is triple distilled using the most innovative distillation methods available for fine tequila. Perfected with over three generations of craftsmanship and more than 60 years of experience, 901 Silver is hand crafted in small batches allowing greater quality control of the tequila. To maintain the highest level of quality, only 100% Blue Weber Agave, water, and proprietary yeast are used in 901 Tequila’s production process.

Sources:
Memphis Business Journal - Thursday, March 19, 2009
http://memphis.bizjournals.com/memphis/stories/2009/03/16/daily34.html
http://www.namedevelopment.com/blog/archives/2009/03/timberlakes_901.html
http://www.yumsugar.com/2949893
The Intoxicologist - http://intoxicologist.wordpress.com/

Registered Trademark Owner:
DIAB Importers, LLC

Distillery: Tequilera Newton E Hijos, S.A. de C.V. - NOM 1173 - DOT 115
Ruperto Salas 168 Col.Benito Juarez C.P. 45190. Zapopan, Jalisco

Internet: http://www.901.com/
901 Tequila



Mexico - Last Revision - 06 April 2009 - jat