Singer Justin Timberlake is launching his own brand of tequila called 901. The recipe was originated in Jalisco, Mexico, and the brand has been in development for two years. The name is said to be a nod to the 901-area code of Memphis, his home town.The new line is expected to hit stores in New York, Los Angeles, Las Vegas and St. Louis this spring, but no release date in Memphis has been set. Preliminary pricing is reported at $40 for a 750 milliliter bottle.
A spokesperson for Timberlake explains that "901 is that time of night when your evening is ending, but your night is just beginning."
St. Louis, MO (March 17, 2009) – It’s Always 901! It’s the moment when evening ends and your night begins. 901 Silver Tequila celebrates the official launch of its highly anticipated triple distilled, ultra premium tequila. Its entrance into the rapidly growing spirits category marks a new level for premium tequila, introducing an upscale, sophisticated, and sexy brand.