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José Cuervo Reserva de la Familia - 2010

Pablo Vargas Lugo - Artist - 2010 Collection - Extra Añejo

This year's edition, the 15th installment to this collection, features the artistry of Pablo Vargas Lugo, whose work has been featured in more than a hundred exhibitions around the world. Vargas Lugo's art is not limited to any specific style, technique or theme, but rather he creates works characterized by an apparent simplicity of form, which hides a web of visual and conceptual operations. His works achieve both graphic and three-dimensional qualities by combining industrial and handmade processes. Through this technique, he is able to mix together references and shapes from different sources and times.  

March 17, 2010: In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International, the world’s leading Tequila company, today, unveils the 2010 edition of Reserva de la Familia.

"The craftsmanship in the development of the Reserva de la Familia liquid and packaging is a true labor of love," said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the 10th generation of Jose Cuervo descendents. "It is our privilege to share the spirit of Mexican culture, and the artists that contribute to it, with the world through these distinctive and powerful forms of expression."

In addition to winning several awards and a double gold medal from the 2006 San Francisco World Spirits Competition, Reserva de la Familia is recognized by industry experts as one of the world's finest spirits. Only a limited number of Reserva de la Familia bottles are produced each year, which makes this prized sipping Tequila a much-desired spirit.

This exclusive Tequila is part of a private family tradition dating back to 1795, when the Jose Cuervo family would descend into their private cellar to share the finest Tequila reserves with a select group of family and friends. In 1995, to celebrate the 200-year anniversary of the Cuervo brand, the family decided to share Reserva de la Familia with the rest of the world, and began issuing limited-edition bottles.

Aged in new French and American charred oak barrels, Reserva de la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and Cognac-like flavors and is typically sipped in a brandy snifter either straight or on the rocks. Each bottle is carefully assembled by hand, numbered and dated, hand-dipped in wax and then placed in the handcrafted wooden box. The 2008 Reserva de la Familia is expected to be available in most U.S. states in March for approximately $100 per 750ml bottle (price varies per market).

When enjoying Reserva de la Familia or any other product in the Jose Cuervo portfolio, please do so responsibly.

jose cuervo extra anejo reserva de la familia 2010 collection - 750 ml box

jose cuervo extra anejo reserva de la familia 2010 collection



2010 Collection - Pablo Vargas Lugo - Artist
750 ml Bottle and Slide-Top Box

NOM 1122 - DOT 113
Casa Cuervo, S. A. de C. V. 40 percent Alc. Vol.


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Last Revision - 02 May 2010 - jat
Jose Cuervo Reserva de la Familia - 2010 - Tequila,
Jalisco, Mexico