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Tequila, Jalisco, Mexico

Pueblo Magico - Magical Town

The town (municipality) of Tequila is situated in the state of Jalisco, in central-pacific Mexico, which was settled in 1656 and named after its early residents, a local Indian tribe. Tequila, both the region and the town that gave the spirit of Tequila its name. Tequila means “lava hill” in the Mexican-Indian language, and the agave plants in this region are grown on a dormant volcano. It is located roughly 40 miles northwest of its state capital, Guadalajara Mexico's second largest city. The municipal seat is the city of Santiago de Tequila, generally called Tequila without further qualification.

The Mexican National Tequila Fair is held every year in Tequila from November 30 to December 12. It includes parades, charreadas (Mexican rodeos), cock fights, serenades with mariachis, and firework displays.

Tequila Jalsico - Municipal web site for the town of Tequila. http://www.tequilajalisco.gob.mx/

statue in tequila, jalisco, mexico
statue dedicated to mayahuel in the town of tequila, jalisco
old cart with agave hearts at the jose cuervo distillery in tequila, jalisco
Statue at the entrace to the town of Tequila in Jalisco, Mexico
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Statue dedicated to Mayahuel in the town of Tequila in Jalisco, Mexico
May 2005 -
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Old cart with agave hearts at the José Cuervo distillery
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view of the town of tequila from a nearby hillside
the courtyard inside the sauza family museum in tequila, jalisco, mexico
the entrance at the jose cuervo distillery la rojeña in tequila, jalisco
View of the town of Tequila from a nearby hillside.
May 2007 - DSC_2113
The Sauza family museum in downtown Tequila, Jalisco.
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The entrance at the José Cuervo distillery La Rojeña, Tequila
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Photos by Joseph A. Tyson - Click on the photos for a larger view.

view of tequila, jalisco from a hillside road
view of tequila, jalisco from a hillside road
view of tequila, jalisco from a hillside road
Wide angle view of the town of Tequila, Jalisco from the road heading to the Volcano.
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Closer view of the town of Tequila, Jalisco from the road heading to the Volcano. Not far from town.
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View of the town of Tequila, Jalisco from the road heading to the Volcano.
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Tourism officials in town, where the famed drink was born, are trying to attract more visitors to Tequila. Most tourists only visit for the day, viewing factories like La Alborada.

Virtually everyone the world over knows tequila, Mexico's famed firewater. Few, however, know of the town the beverage made famous - something municipal officials in Tequila, Jalisco are striving to change.

Just 30 miles northwest of Guadalajara on the route to Puerto Vallarta, Tequila has always attracted daytrippers, but lacking non-alcoholic attractions, little tourism infrastructure developed. Until recently, the town only offered distillery tours and several tequila-themed museums. But the Mexican tourism secretariat bestowed a Pueblo Magico (Magic Town) designation on Tequila in 2002, which provides extra funds for promotions and municipal improvements. (The southern Jalisco towns of Tapalpa and Mazamitla are also Pueblo Magicos, along with Comala, Colima and San Miguel de Allende, Guanajuato). Tequila spruced up the entry road from the Autopista to the city center with its initial disbursement of three million pesos and later began fixing up the main square. Additionally, Tequila giant Jose Cuervo recently opened Mundo Cuervo, a mammoth complex in the town center. The company also sponsors an Agave Festival each spring, bringing fine arts to the town of 51,000.

Excerpt from Guadalajara Reporter - www.guadalajarareporter.com/
Charmless Tequila struggles to live up to 'Magic Town' label
Story by: David Agren - 12-Nov-05

Balneario "La Toma" - Waterpark - Privileged by nature, today as more than 100 years. La Toma retains its natural spring surrounded by vegetation in addition to a beautiful view of the canyon. Just outside of the town.

Tequila Jalsico - Municipal web site for the town of Tequila. http://www.tequilajalisco.gob.mx/


Last Revision - 23 April 2010 - jat
Tequila, Jalisco, Mexico - Pueblo Magico - Magical Town