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A. Hardy USA Announces Release of New Tequila

Press Release For: A. Hardy USA, Ltd. - January 7, 2010

Press Release For: A. Hardy USA, Ltd.
Press Contact: David Lewis (847) 966-1515
January 7, 2010


DES PLAINES, IL: Devoted tequila drinkers consider today’s market to be saturated with overpriced tequilas. Spirits industry veterans Will and Dave Elger decided to create the best tequila available but at half the price of most premium brand tequilas. Their efforts have resulted in the new “Muchote Tequila”. The Elger brothers’ goal was to create the finest quality Reposado-style tequila and package it in a simple bottle with a paper label.

Muchote Tequila is distilled in Los Altos, Jalisco, Mexico by the Vivanco family distillery located in the Highlands region. The distillery uses only estate grown, 100% Weber Blue Agave, and they continue to use traditional artisan production methods that have remained unchanged for three generations. Will and Dave Elger, along with the Vivanco family, oversee all aspects of Muchote production including final tasting and the bottling of every batch.

Mark Levinson, president of A. Hardy USA, believes that Muchote Tequila will fill a void in the premium tequila market. “We saw a need for a premium tequila that is both high-quality and competitively priced, and Muchote Tequila succeeds in accomplishing each of these goals”, said Levinson.

Muchote Tequila is packaged in 750 ml bottles and has a suggested retail price of $29.99 per bottle. It is available nationally at fine restaurants and liquor stores.

For more information about Muchote Tequila contact
A. Hardy USA, 1400 E. Touhy Avenue, Suite 120, Des Plaines, IL 60018.
Call (847) 298-2358 or view the company’s web site at: ahardyusa.com

Last Revision - 15 January 2010 - jat
A Hardy - Muchote Tequila Press Release - Tequila - The Spirit of Mexico