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Oro Azul Tequila and El Olvido Tequila

Now Distributed in U. S. by 21st Century Spirits LLC

LOS ANGELES, April 24, 2009 /PRNewswire/
21st Century Spirits LLC, a Los Angeles-based importer and producer of wine and spirits, today announced its acquisition of the U.S. rights to import and market Oro Azul Tequila and El Olvido Tequila, two popular brands from Jalisco, Mexico producer, Agave Tequilana Productores' portfolio of 100% estate grown tequilas. 21st Century Spirits will kick off its national campaign first with the distribution and promotion of Oro Azul's line of tequila expressions, Blanco, Reposado and Anejo, followed later this year by the distribution and vibrant new American packaging debut of El Olvido Tequila Reposado. Barrel Select Importers previously held the distribution and marketing rights to Oro Azul and El Olvido in the U.S.

"We are thrilled at the opportunity to represent these two remarkably authentic brands of tequilas," said Kevin Egan, Vice President of Sales and Marketing for 21st Century Spirits. "Produced from the finest blue agave in Mexico and priced at an exceptional value, we are confident that our sales, distribution and marketing teams will effectively elevate the presence of each of these brands in the American market."

Agave Tequilana Productores is owned and operated by the Lopez Garibay family, which has been in the tequila business for over 100 years. Established in 1921, their present ranch is located in the heart of the tequila region, Los Altos, where only the finest blue agave is found. After five generations, the family continues to follow a traditional style, handmade tequila production process that focuses on 100 percent estate grown blue agave and attention to preserving the original cultivation and distillation techniques used over a century ago.

Within the Oro Azul line, there are three traditional tequila expressions produced from 100 percent blue agave, each with its own unique production process, color, aroma and taste profile. Made from the sweetest part of the agave plant, Oro Azul Blanco (SRP $25) is unaged, crystal clear and characterized by smoky, roasted pepper and spice notes. Oro Azul Reposado (SRP $27), alternatively, is rested for six months and boasts a palate of bold burnt agave, dried tropical fruits, and sea salt. Anejo (SRP $32), Oro Azul's finest tequila, is distinguished by a pale amber tint and taste of sweet toffee, brown spice, salt and leather, the result of a meticulous double distillation process and more than two years of aging in charred oak barrels.

El Olvido Tequila, also acquired by 21st Century Spirits, will be available for American distribution in the Reposado (SRP $20) expression later this year. Made from 100% pure agave, this amber-hued tequila offers a fruit, floral and spicy aroma complemented by a palate of soft, subtle and balanced flavor.

In addition to importing Oro Azul and El Olvido, 21st Century Spirits is the exclusive American importer of French-produced Gabriel Boudier Liqueurs and Saffron Infused Gin, as well as the owner of Blue Ice Vodka, an American-made spirit.

Kylie Garrett
Calhoun & Company Communications
(415) 346-2929

Mexico - Last Revision - 24 April 2009 - jat