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Partida Partners with Southern Wine & Spirits

in Los Angeles and San Francisco. February 26, 2009

In January, Partida Tequila launched their exciting new partnership with Southern Wine & Spirits in Los Angeles and San Francisco. Partida Founder & Chairman Gary Shansby gave a rousing presentation introducing the brand and history of Partida to packed rooms of sales representatives and management. A stylish display of POS items lit the front of the room. Southern California Regional Manager Moana Dixon, Brand Ambassadors Damian Windsor and Jacques Bezuidenhout all received big rounds of applause for their presentation of the top of the line selling tools Partida has to offer. Director of Brand Development Dave Singh and Director of Sales Rick Scully were also on hand to present Partida to the excited Southern sales group. Everyone sampled Partida Reposado Margaritas and Gary ended with a toast of the very exclusive Partida Elegante.

During the first week of February, the Partida Team had a 3-day, 3-city kick-off blitz with Southern Wine & Spirits of Florida. On February 2nd, sales representatives and management from SWS South Florida gathered in Bru’s Room in Ft. Lauderdale to be introduced to "The True Spirit of Tequila." Everyone had the opportunity to sample each of the 4 Partida Tequila marquees while listening attentively to the Partida Tequila story. Gary Shansby ended the presentation with a toast of the special Partida Elegante and the audience enjoyed a delicious dinner paired perfectly with Partida Reposado Margaritas. Kick-off meetings with the same enthusiasm as Ft. Lauderdale were also held in Tampa and Jacksonville the following two days led by Partida Founder & Chairman Gary Shansby, Director of Brand Development Dave Singh, Director of Sales Rick Scully, Northeast Regional Manager Antonia Fattizzi, Florida Bartender Ambassadors Marita Leonard and Ryan Casey.

"All the launches have been highly successful and the enthusiasm SWS demonstrated was very encouraging. Passion for the brand was felt on both sides. We look forward to working with Harvey and Wayne Chaplin, Brad Vassar and the entire Southern Wine & Spirits organization to form a highly effective partnership. Our bartender ambassadors are also eager to ‘shake things up’ with SWS’s talented mixologists such as Francesco Lafranconi, Arturo Sighinolfi, Allen Katz and David Nepove." said Mr. Shansby. Special thanks to Michael Dabasinskas, Steve Slater, James Bradney, Frank Santangelo and Steve Harden in California and Scott Terrell, Harold Weisstein, Byron Hayes and Steve Power in Florida, as well as the SWS teams in California and Florida for their tremendous support of Partida Tequila.

Last Revision - 02 December 2009 - jat
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