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Tres Generaciones Tequila

Tequila, Jalisco, Mexico

Tres Generaciones Tequila - Triple Distilled in Mexico

Tres Generaciones, or Three Generations, is named after Don Cenobio, Don Eladio and Don Francisco Javier Sauza, the three legendary tequila pioneers of the Sauza family who helped define the tequila industry and grow Sauza® into one of today’s leading tequilas.

Today it's part of a renowned, celebrated tequila legacy. But our rich tradition began in 1873 with one visionary, Don Cenobio, in the agave fields of Tequila, Mexico. He worked tirelessly and passed down hard-earned wisdom—and his son and grandson did the very same, resulting in some of the most cherished tequila anywhere.

Staying true to the Sauza Dons' innovative vision, the new bottle of Tres Generaciones® tells our story of hard work, passion and pioneering spirit in a modern way.

These sophisticated new bottles are being introduced to the market in 2009.
tres generaciones tequila - 2009 bottle presentation
tres generaciones tequila - plata - 2009 bottle presentation
tres generaciones tequila - reposado - 2009 bottle presentation
tres generaciones tequila - añejo - 2009 bottle presentation
2009 botte design
Plata - Blanco
Reposado
Añejo

Pre 2009 Bottles - The pictures below were taken in 2006
tequila sauza tres generaciones blanco
tequila sauza tres generaciones reposado
tequila sauza tres generaciones añejo
Plata - Blanco
Reposado
Añejo

Press Release:
TRES GENERACIONES® TEQUILA SPONSORS 2009
UNITED STATES BARTENDERS’ GUILD NATIONAL COCKTAIL COMPETITION

Tres Generaciones Celebrates the Current Generation of Mixologists with National Competition

Deerfield, Ill. May 11, 2009 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Tres Generaciones® Tequila announce their sponsorship of the 2009 United States Bartenders’ Guild (USBG) National Cocktail Competition in San Francisco on May 12. The members of the USBG will share their cocktail wisdom and compete to be anointed “Best Bartender in America” with the Tres Generaciones line of super-premium tequilas, which includes triple-distilled plata, reposado and añejo tequilas.

“We are excited to partner with the USBG, one of the most respected organizations in the field of mixology,” stated Bobby “G” Gleason, master mixologist for Beam Global Spirits & Wine and emcee of the 2009 USBG National Cocktail Competition. “With a full line of triple-distilled super-premium tequilas, Tres Generaciones offers a smooth and rich taste made from 100 percent blue agave. This is a great opportunity for us to illustrate how mixable Tres Generaciones tequila is and recognize and celebrate the next generation of mixologists.”

The USBG is the largest network of professional bartenders in the U.S. who come together to share the craft of mixology. The 2009 national competition features 10 bartenders who won their local chapters’ competitions across the country. These 10 bartenders will vie for the national title by creating a unique cocktail featuring Tres Generaciones. Judging for “Best Cocktail” is based on aroma, taste, balance, originality and garnish. Judges will also award a “Best Technical” prize for how well the mixologists manage their bar, bottles, glassware and bar tools. The winner of “Best Cocktail” will represent U.S. bartenders in the World Cocktail Competition held in Germany in August.

“Our bartenders represent the best in the industry,” stated David Nepove, USBG national vice president. “We are looking forward to hosting the national competition with Tres Generaciones. Top bartenders from around the country will mix great-tasting cocktails featuring Tres Generaciones and experiment with new flavors, ingredients and presentation to see who will compete at the international level.”

With the resurgence and increasing popularity of the cocktail, there is a high demand for creative and professional bartenders. As an industry leader, the USBG is responsible for educating its members about current trends while encouraging them to start new ones. The national competition will take place during San Francisco Cocktail Week.

Tres Generaciones, or Three Generations, is named after Don Cenobio, Don Eladio and Don Francisco Javier Sauza, the three legendary tequila pioneers of the Sauza family who helped define the tequila industry and grow Sauza® into one of today’s leading tequilas. The Tres Generaciones Society honors and celebrates today’s high achievers and influencers by bringing them together to share their knowledge and wisdom with the next generation.


Tres Generaciones Tequila
Tequila Sauza, S. A de C. V. - NOM 1102 - DOT 88
Avenida Vallarta 6503, Col. Ciudad Granja C.P. 45010
Guadalajara, Jalisco | Tel: 3-679-0600

More information on Tres Generaciones can be found at www.tresgeneraciones.com.
tres generaciones tequila - triple distilled tequila


Last Revision - 18 September 2009 - jat
Tres Generaciones Tequila - Triple Distilled in Mexico - Sauza Tequila